Digital Edge : Google Ads Experts

We’re Google Ads specialists based in Maidstone, Kent and serving clients across London, the South East & throughout the United Kingdom.

Whatever your Google Ads budget, we can help. We deal in all sizes of adspend - from £200/mo to £50 000/mo - and get results for all of them.

Google Ads Experts – need help from an experienced specialist?

In a nutshell: With 20 years Google Ads & Digital Marketing experience, we offer a personal service helping clients increase their bottom line.

What we’re not: A large faceless agency, with Sales staff (or “account managers”) where you end up dealing with a different person each time. You’ll have accountability.

Why Trust Digital Edge? A Comprehensive Google Ads Specialist

• PPC Expert Since 2005 Focusing On Increasing Your Bottom Line

• Certified Google Partner Status

• A focus not just on PPC but revenue growth

Google Ads Specialist – What working with us looks like

Step 1: Learning about your business

We take time to ask you the right questions and learn about your business in an informal manner. You won’t be made to fill out 20 page questionnaires or any other “onboarding” documents. We can do this over email, telephone or Zoom/Google Meet (even face to face if you’re not too far away) – your preference.

Step 2: Google ads audit & review

If you have an existing ads account, we’ll ask you for access so we can review it and see what’s been done. We’ll look at everything from quality score & click-through rate through to performance & ROI.

Step 3: Putting a plan together to maximise your enquiries & sales

We’ll plan a strategy based on the type of customers you want, including keyword research & which keywords to target. This may involve extensive work on fine-tuning your offer & USP.

Step 4: implementing new Google ads campaigns & landing pages

We’ll put it all together, from structuring the ad campaigns to building landingpages. You can leave it all to us or have us much imput as you like.

Step 5: Ongoing optimisation, improvement & review

Once activated, the work doesn’t stop there. We work tirelessly to fine-tune things so they constantly improve.

Benefits of working with a Google ads Specialist

• Expertise in campaign optimisation: A Google Ads specialist can optimize your campaigns to ensure you're targeting the right audience, reducing waste, and maximizing your return on investment (ROI). This includes setting up and managing various ad types such as Search, Display, Shopping, and Video Ads
• Cost efficiency: Specialists focus on achieving the lowest cost per conversion, ensuring that your budget is used effectively. They help in avoiding unnecessary expenses by focusing on ads that convert.
• Comprehensive Campaign Set Up: This includes creating and structuring accounts for optimal performance, setting up the different ad formats, setting up conversion tracking, and integrating tools like Google Analytics and Google Tag Manager.
• Ongoing Campaign Management: Regular audits, keyword research, ad copywriting, and bid strategy optimization are crucial for maintaining high-performing campaigns.
• Conversion Rate Optimisation (CRO): Specialists can help improve landing page performance to increase conversions.

Google Ads FAQ's

Why are you the best company to look after my Google Ads?

• You get a UK based specialist with 20 years Google Ads experience and countless visits to Google under his belt
• You get not only a Pay-per-click advertising specialist but also a Search engine Marketing expert, who can offer a holistic approach to maximise results.
• We ensure that we understand your business & your target market so that every step we take , is designed to maximise your revenues.
• We don’t outsource work, you can be assured that our MD of 20 yrs experience personally looks at all campaigns.

There are many companies that can set up and run Google Ads campaigns, but we take it further, working with clients long term, to continually increase their revenue.

How do you charge?

Firstly, we don't believe in charging a percentage of your ad spend. We think this model is unfair, as it means the more you spend, the more you pay us.

Instead, we treat your ad budget as if it were our own. Our goal is to help you get the highest-quality leads at the lowest possible price.

And because we treat every client as an individual, we assess the work required and tailor a quotation to suit your unique requirements.

In general we will quote you a one time set up fee, followed by an ongoing management fee, which you are free to cancel at any time with one months notice.

What are my chances of success?

With 20 years experience, we’ve worked in most industries so know which ones are a tougher nut to crack and will be honest with you about what’s involved.

And we'll be honest with you at every step.

There can be many reasons why you don’t get a decent return on investment, from a poor offer through to poor follow ups or under-achieving website. If this is the case we will work with you to improve it , and keep working with you until we crack it.

We will probably be the first to tell you We are not here to waste your money and we are strong enough to not chase a sale Honesty is very important to us You will never be tied into a contract

What input do I need to have?

First off, tell us everything about your business. We’ll ask questions, to get the relevant information. From there, we do all the work, from ads & campaigns to landing pages. We’re happy to jump on telephone calls or Zoom meetings (your preference) to discuss things, with most communications over email. And we’re happy to meet face-to-face if you wish (if you’re located within reasonable travelling distance).

What types of ads should I use?

Based on what you offer and your audience we will decide between:

• Search ads
• Google shopping ads
• Performance Max ads
• Google Display ads (See "What is the Google Display Network?")
• Retargeting ads
• Video ads

And don’t forget, it’s not all about Google – we also specialise in Microsoft Bing Ads as well. (For more information on how google ads works click here)

Why We Are Different

Personal service, combined with unrivalled experience and a track record of helping companies grow using Google Ads. We’re not a faceless agency, we offer personal service and many clients become friends.

(For more Google Ads FAQ's click here)

Interested? Contact A Google Ads Specialist Today!

If all that sounds of interest, get in touch with us today.

Our Story

Digital Edge has been 20 years in the making. From humble beginnings in the early days of the web, Rob Porter set out to help businesses exploit the new medium.

Quickly progressing from web design & development to involvement in pretty much all aspects of digital marketing & ecommerce, it was clear his real affinity & skills lay with helping SME's maximise their online enquiries. Here his expertise in search marketing was ground, honed & perfected.

These skills were quickly in demand, and in 2011, a joint venture saw him partner with a larger digital agency to establish their fledgling SEO division and develop it to more than 150 clients.

While the venture was successful, working with such a huge client list felt too impersonal, and lacked the opportunity to get to know each business & really make an impact.

So in 2014 Digital Edge was born, with the aim of going back to basics, with a new ethos:

Serve fewer clients, but serve them better than anyone else can.

"I wanted to offer something truly different. A true “ninja” digital marketing specialist for the SME's , to help those who were poorly served by the generic services of “full service” agencies , large “Yellow” marketing entities, or their web designer whose skills were design, not marketing."

Through incremental gains. Testing. Technology. Obsession to detail. We have our own test sites, so we monitor what's changing in Google. We use the latest technology, and when we can't find anything suitable, we build it ourselves (as in our fraud click detection software for Pay Per Click).

“Nothing excites me more than seeing a surge of enquiries flow to clients, and watch them build & expand their business on the back of it. It might be a one man business, going from an uncertain start to established business, or a start up quickly growing to £10 Million in revenue. Either way, it's equally satisfying, knowing you've helped along their journey.”