5 Essential Google Ads Keyword Research Tips
You're likely leaving money on the table if you're not using keyword research to inform your Google Ads strategy. To maximize profitability, identify high-intent keywords by analyzing search volume, competition, and cost-per-click. Leverage long-tail keywords to increase conversion rates and drive targeted traffic.
Optimize your keyword lists with filters to eliminate unwanted terms and focus on high-potential ones. Analyze search volume and competition to determine keyword potential, and refine your ad copy with keyword insights to boost campaign performance. By following these essential tips, you'll be well on your way to driving more conversions and maximizing your ROI - and there's even more to discover.
Key Points
- Identify high-intent keywords by analyzing search volume, competition, and CPC to prioritize keywords that drive conversions and maximize profitability.
- Leverage long-tail keywords to increase ranking likelihood, drive targeted traffic, and boost conversion rates with lower competition and higher relevance.
- Refine keyword lists with filters to eliminate unwanted keywords, focus on high-potential terms, and target specific geographic regions and dialects.
- Analyze search volume and competition to identify potential keywords, assess ranking difficulty, and focus on terms with a minimum threshold of searches.
- Refine ad copy with keyword insights to craft resonating messaging, boost Quality Score, reduce CPA, and optimize ad performance with up to 25% higher ROAS.
Identify High-Intent Keywords
About 95% of all keywords have a monthly average search volume of 10 or less, making it crucial to identify the high-intent keywords that can drive conversions and maximize profitability.
To do this, you need to understand the search intent behind each keyword. Are users looking for commercial or informational content?
Identifying high-intent keywords involves analyzing search volume, competition, and cost-per-click (CPC) using keyword research tools like Google Keyword Planner, Ahrefs, and SEMrush. You'll want to prioritize keywords with high commercial intent, as they're more likely to convert.
Long-tail keywords, which are more specific phrases with lower search volume, can also be high-intent and have lower competition, making them more targeted and profitable.
Leverage Long-Tail Keyword Strategies
One in five Google Ads campaigns underutilize long-tail keywords, leaving significant opportunities on the table.
By incorporating long-tail keywords into your strategy, you can increase the likelihood of ranking higher and driving more targeted traffic to your website. This is because long-tail keywords typically have a higher conversion rate compared to generic, high-traffic keywords, as they're more specific to what users are searching for.
To get started, use keyword research tools like Google Keyword Planner to uncover long-tail keywords with lower competition and higher conversion potential.
Then, incorporate these keywords into your ad copy and landing pages to improve ad relevance, Quality Score, and overall campaign performance.
Some key benefits to ponder:
- Lower cost-per-click (CPC) compared to more generic, high-traffic keywords
- Higher conversion rates due to increased relevance to user searches
- Improved ad relevance and Quality Score, leading to better campaign performance
- Ability to create more targeted ad groups, reducing waste and ensuring efficient ad spend
Optimize Keyword Lists With Filters
To take your keyword research to the next level, you can refine your lists with filters, which help eliminate unwanted keywords and focus on high-potential terms.
By applying filters, you can exclude irrelevant keywords, filter out low-search-volume keywords, and target specific geographic regions. For instance, you can filter for average monthly searches to focus on keywords with a minimum of 10 searches per month.
You can also use filters to exclude keywords containing specific words or phrases, ensuring your ads target the right audience.
Additionally, you can filter keywords by their quality score to prioritize high-scoring keywords that drive conversions and improve campaign performance.
Use filters to narrow down location and target specific dialects, ensuring your keywords align with your target audience.
By leveraging filters, you can optimize your keyword lists, saving time and resources by eliminating irrelevant terms.
With Google Ads keyword tools, you can refine your lists to focus on high-potential terms, driving more conversions and improving your campaign's overall performance.
Analyze Search Volume and Competition
When identifying potential keywords, you'll want to scrutinize two key metrics: search volume and competition.
Analyzing search volume helps you identify keywords with a high number of searches, and understanding competition is vital in determining how difficult it's to rank for a keyword.
To get started, use Google Keyword Planner to access historical search volume data and estimate the average monthly searches for your target keywords.
Assess the competition level for each keyword, which can range from low to high, to determine the potential difficulty of ranking for that term.
Analyze search volume trends over time to identify rapid growth or instability in monthly searches, which can impact campaign performance.
Filter keywords by search volume to focus on terms with a minimum threshold of searches, such as 100 searches per month, to guarantee campaign relevance.
Consider keyword forecasting to identify trends, seasonal keywords, and long-term trends, enabling you to adjust your keyword strategy accordingly.
Prioritize keywords with high search volume and low competition for peak campaign performance.
Refine Ad Copy With Keyword Insights
By leveraging keyword insights, you can craft ad copy that resonates with your target audience, boosting campaign performance and driving more conversions.
By incorporating high-performing keywords into your ad copy, especially in headlines and descriptions, you can increase ad relevance and improve Quality Score by up to 10%. This, in turn, can lead to higher click-through rates (up to 15%) and conversion rates (up to 20%).
Additionally, using keyword research to inform ad copy can help reduce the cost-per-acquisition (CPA) by up to 30%, as more targeted ads drive higher-quality traffic.
By analyzing keyword data, you can identify gaps in ad copy, optimize messaging, and create multiple ad variations to test and determine the most effective messaging, resulting in up to 25% higher return on ad spend (ROAS).
Frequently Asked Questions
How to Do Proper Keyword Research for Google Ads?
When conducting keyword research for Google Ads, you'll want to start by grouping related keywords through clustering, analyzing search volume, and spying on competitors to inform your ad group structure, prioritizing high-intent long-tail keywords, and using negative keywords to refine your targeting.
Is £10 a Day Enough for Google Ads?
You'll face daily budget constraints with £10 a day, limiting ad visibility and impressions. With ad spend limits, you'll need to optimize for low-cost conversions, considering ad auction dynamics, campaign performance metrics, and ROI expectations to make the most of your ad spend. For low budgets, Speak to one of our Google Ads experts, who are experienced at working wonders with limited resources.
How to Pick the Best Keywords for Google Ads?
When picking the best keywords for Google Ads, you'll want to focus on keyword relevance, considering search volume and intent, while avoiding negative keywords. Leverage long-tail benefits, clustering, and ad group themes to prioritize high-performing keywords, and analyze competitors to identify gaps and opportunities.
How to Optimize Keywords for Google Ads?
When optimizing keywords for Google Ads, you'll want to group similar keywords into clusters, create ad group themes, and analyze search volume metrics to identify opportunities.
